A Guide to Help You Pick the Best Air Purifier for Your Loved Ones

Holidays are around the corner. This is the time of year when people start purchasing gifts for their loved ones. If you are going to purchase an air purifier for someone you love, we have some helpful tips for you. If you want to purchase the best unit, you may be able to use this guide to your advantage. Read on to find out more.

1: Set Your Budget

Just like anything you purchase, make sure you have set your budget first. The price of the unit will vary based on a lot of factors, such as the capacity, filter type, features, and brand of the unit. If you don’t have a flexible budget, we suggest that you go for a product that is available to purchase for less than $300.

2: Consider the Needs of the Recipient

Your next move is to consider the needs of your recipient. If you are going to purchase this unit for everyday use, we suggest that you go for a unit that comes with a HEPA filter. On the other hand, if your loved one has a specific need, we suggest that you consider a specialized unit.

For example, if they are more prone to respiratory issues, such as allergies and infections, we suggest that you get a UV purifier for them. The devices are designed to neutralize viruses and bacteria.

3: Think About the Available Space

Another primary factor is to consider the available space in the office or house of the recipient. For example, if they need a general-purpose unit for a small apartment, you may want to consider a filterless unit.

On the other hand, if they have plenty of free space, you may consider a bigger unit that features a higher airflow rating. These units are powerful enough to cover a large face.

4: Consider Extra Features

Lastly, we suggest that you consider additional features that they will just love. For example, some units come with an indicator that turns on when the filter needs to be replaced. This will allow the user to change the filter so that the device continues to work properly.

So, you may want to consider these features before you place your order. These features may not be important to you, but your friend may just be over the moon.

Long story short, we suggest that you consider these four tips if you are going to purchase a gift for your loved one on these holidays. Since the air is full of pollution during winter days, nothing can make a better gift than an air purifier. Therefore, you should consider these tips before looking for an online or physical store to make your purchase decision.

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6 Practical Steps for Using Instagram to Promote Your Coaching Business

In just 10 short years, Instagram has grown into a powerhouse marketing tool that savvy entrepreneurs are embracing. As of December, 2020…

· Instagram has over 1 billion active users—which means that your market is almost certainly using Instagram-and your competitors are, too.

· 67% of US adults use Instagram, so, while it doesn’t have the reach of Facebook (yet) it’s definitely a platform worth leveraging.

· A younger crowd-more than half of Instagram users are between 18 and 29-if that’s your market, Instagram is the place to be.

· 63% of users check their Instagram feed at least daily-that’s a lot of eyes on cell phones!

Not only that, but the platform has enjoyed double-digit annual growth, and it shows no signs of slowing down. Clearly, it’s time to embrace Instagram and the power it promises as a part of your overall marketing plan.

Instagram is like a simplified version of Facebook, with an emphasis on mobile visual sharing. As with other social networks, you interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging, and private messaging. You can also save the photos you see on Instagram.

Since it’s so visually oriented, Instagram has multiple filters you can apply to enhance photos and videos. Additional photo editing options let you straighten the image, adjust brightness and warmth, and overlay color. For videos, you can disable audio, select a cover frame, and, if you use the iOS app, you can trim videos.

Unique Challenges

But Instagram presents some unique challenges, and those might have you wondering if it’s worth your time. The main ones are:

1) First, it’s completely smart phone driven. Unlike other platforms, you cannot post to Instagram from your computer. In fact, you can’t even post to it from 3rd party apps. It’s fully designed to attract cell phone users. So in markets where mobile usage is high (and let’s face it, that’s nearly everywhere), Instagram is a no-brainer.

2) It’s also image and video centric. Unlike Facebook and Twitter and even Google+, where text updates are still the norm, Instagram demands photos. Text (called “captions” on Instagram) is secondary-although, unlike some other platforms, Instagram is quite generous with their character limit. Keep in mind that even on other platforms, images typically outperform text-only updates. So, focusing on images in your marketing is probably a good thing.

Instagram for Businesses

But Instagram isn’t just about photos. Using a business profile, you can highlight your brand’s mission and goals, feature your products, capture leads, and get sales.

When you sign up for Instagram there is a personal Instagram profile option and then there’s an “Instagram for Business” option. It’s like Facebook in that, the personal profile is for personal use, and the business profile is where you can make offers. (If you already have a personal profile, you can easily switch it to a business profile, or have both.)

As an additional feature, the business profile gives you access to analytics, which means you can see stats and demographics of your followers and your likes. This helps you to understand who your target audience is and what they like. You can also pay to promote your posts, something you cannot do with a personal Instagram account. Just like with Facebook, if you want to ensure that people see your business posts you will have to pay for it.

Instagram and Facebook

You probably know that Instagram is owned by Facebook, which means you can actually link the two platforms to reach both your Facebook and your Instagram audience.

When you run an ad on Facebook, you can also run it on Instagram. Or if you post content on Instagram, you can have it automatically post on Facebook as well. This saves you time and helps keep your social media accounts congruent.

So how can you put Instagram to work in your marketing?

Here are 6 steps you can take to get started using Instagram to promote your business:

Step 1: Optimize Your Profile

As with any platform, Instagram asks you to create a personal and/or business profile. This is where new followers will find out more about you, who you serve, and what your personality is like. It’s your chance to shine… in 150 characters or less.

Step 2: Start Growing Your Community

Above all else, Instagram is a social network, and that means active participation in the community is a must. Concentrate on finding and following the right people: Influencers in your market, as well as your dream clients. Once you find these people, start conversations with them to begin building relationships.

Of course, the ultimate goal of all social media is to get your online community to subscribe to your list, so you have control over how you interact with them. After all, any of these companys could be gone tomorrow, leaving you empty-handed.

Step 3: #hashtags #matter

Perhaps more than any other social network, Instagram relies on hashtags to sort and categorize content. Users who are interested in certain topics can choose to “follow” certain hashtags, just as you might follow other users.

You can put the power of hashtags to work for you by using a careful combination of tags designed to get your content found and followed:

1) The first hashtags to include are the popular/common types. So, for example, if you’re sharing inspirational quotes that might include #inspirationalquotes, #inspiration, and #quote. This will get your content found by those who search on these broad topics. Not everyone in this group will be your ideal client, but that’s OK.

2) The second type of hashtag to use is those that are specific to your audience or niche. #Podcasting, #WAHM, #virtualassistant, #businesscoach and others like these are used less frequently, but will attract a much more targeted market.

3) Another hashtag type you’ll want to use is basically just asking for a follow. These include #follow, #followme, and #follow4follow, among others.

Step 4: Develop Your Brand

If you struggle with branding, you’re not alone. It’s one of those things that feels so murky and vague that it’s difficult to point to. Is it a logo? The colors on your website? Your tagline? It’s all of those and more.

Here’s what you need to keep in mind when you think about your brand. Done well, branding makes every post, photo upload, and social media update instantly recognizable as your own. It’s what makes you YOU—the thoughtful use of:

· Language

· Colors

· Fonts

· Attitude

· Personality

And, for photos, it means being as consistent as possible with composition, style, filters and other elements.

Step 5: Create a Content Strategy

As with other platforms, when you use Instagram for your business, you may want to create a content marketing strategy. To do that, first determine how many times per day or week you want to post. Some coaches post once a week and some post several times a day. Whatever you decide, it’s important to be consistent.

And follow this guideline for content composition: Have a third of your posts be about your branding, a third sharing content from influencers or your users, and a third actually selling your product or service:

a) Branding: To help your followers get to know you as a brand, include your values, mission, and your “why”.

b) Sharing: This includes reposting what your followers post (and of course giving them credit). Followers love when you repost their images. It makes them feel validated and appreciated by your brand. If you repost influencers’ images, that will help you to get noticed by them.

c) Selling: Sales posts should not be pushy and should reflect your brand’s personality. Use lifestyle photos of your products and/or services to show them how their lives would be improved with your product or service.

Using a content strategy along with a content calendar, can keep you organized and help you lay out your content in such a way that benefits your business, as well as your customers. A content calendar can be an Excel spreadsheet, a Google doc, or a WordPress plugin for calendars. But there are also many content calendars available online. Just pick one! Then use it to map out your content based on your marketing and content strategy.

There are also products, such as “The Ultimate Content Creation Toolkit” that can help you come up with topics for your content, create a combined marketing and content strategy, and arrange it all on a calendar for scheduling.

Step 6: Start (or join) a Conversation

All of social media is about relationships. It’s ultimately not about making sales, or getting more followers, or driving traffic. It’s about making a real connection with individual people.

All of those other things-the sales and the traffic and the followers-are the result of the connections you make. And what’s the easiest way to make a connection and build a relationship?

Join (or start) the conversation by these actions:

· Like and share content that moves you

· Give a shout-out to those who inspire you

· Follow the people who have something of value to say and share

· BE one of the people who say, do, and share valuable things

In Summary

Instagram is a social platform that you could be utilizing no matter what your product or service. It’s a simple, but powerful platform for getting engaged followers, targeted leads, and additional sales. By creating an Instagram business profile and using its many features, you will have another way to brand yourself with a whole new audience.

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free “Essential Coach Kickstart Business Guide” HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

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The Significance of Pure Air Inside Your Home

Have you ever climbed up mountains? If so, what do you do when you reach the top? Most people open their arms, close their eyes, and take a deep breath. That is the special thing about clean and fresh air. You feel like taking a pause and inhaling fresh air. Over the past year, we have faced several waves of coronavirus. These days, we have been warned about another wave of this virus. Therefore, the importance of clean air has been increasing day by day. In this article, we are going to find out why air quality is important when it comes to our indoor environment.

The impact of pollution on your indoor air

No matter where you go, you will have to face the consequences of poor quality. Even if you are alone in your home, you will still be prone to polluted air. Every year, more than 1 million people lose their life because of air pollution.

According to some reports, India is among the top 10 countries in the world with the worst air quality. The effect of polluted air is more evident as people spend over 90% of their time inside their homes. Another research study found that residents are at a greater risk of covid-19.

As a matter of fact, indoor air pollution has become an international concern. We can say that pollution levels inside and in closed spaces are up to five times higher. Since most pollutants are not visible to the naked eye, you may not be able to aware of the dangers of dirty air.

Indoor air pollutants may be generated by common household items, such as cleaning agents, cooking fuel, furniture polish, pet dander, and paint. Apart from this, domestic appliances such as refrigerators and heaters may also be the common source.

Since homes are not airtight, air pollutants can easily get in. For example, smog, smoke, mold spores, and dust can get into your house through your windows or doors. Air conditioners can be used to cool down your rooms. But the downside is that they can also boost the movement of pollutants across your house.

What can you do to purify your indoor air?

Basically, air purifiers are simple devices that receive dirty air and put it out after passing it through powerful filters. Nowadays, you can choose from hundreds of air purification units available in the market. They are based on a wide range of technologies. They are available in different sizes to cover rooms of different sizes.

Nowadays, most types of air purifiers depend on HEPA technology. Initially, this technology was introduced in the 40s in order to capture pollutants from the air. Although these filters have been used for the filtration of particulate matter, they may not be that effective when it comes to eliminating volatile organic compounds.

Therefore, if you are worried about your health, we suggest that you invest in a type of device that comes with a HEPA filter. With these units, filtering your indoor air will be a piece of cake. Therefore, you can count on these devices to and ensure clean air inside your house.

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Why Worry About Board Up Services?

Your home or business has been damaged by fire, flooding, or some other natural disaster. There are definitely areas that are exposed, and you’re waiting on your insurance to get started with the restoration process. What do you need to do while you’re waiting to get an answer about everything?

Emergency board up services are something that you may want to consider for the “in between” time. Why would you go through the time and money to get these additional services before you even start the restoration process? Here are some of the benefits of it.

Prevent Theft

One reason to consider board up services is because you don’t want robbers and thieves thinking that they have an easy target to go after. If you leave parts of your home or business open and vulnerable, it’s going to be simple for those people to waltz in there and take whatever they want that is still intact after your disaster. Boarding up your doors and windows, along with any gaps in the walls, can deter potential thieves and keep whatever is left at your property as safe as possible.

Prevent Rain, Snow, and Wind from Damaging the Property Further

All year long, rain and snowstorms can be a bit of an issue if your home or business is left open to the elements. In those cases, it’s going to be in your best interest to connect with emergency board up services as soon as you can. The last thing you need is for your restoration company to get into your home or business to find additional water, or to have to dig out several inches of snow before they start working. It can also prevent wind from going through your home or business, which also prevents additional damage from occurring during that waiting period.

Stop Animals from Getting Inside

Lastly, board up services can easily prevent animals from coming into your home or business. Many animal species are incredibly smart and opportunistic, and they may see your currently empty building as a great place for them to set up a den or shelter. But, if your home or business is boarded up, they will have fewer ways to get inside. Smaller animals may still find nooks and crannies where they can get in, so you’ll need to keep an eye out for them when you move back in. But, at least squirrels and mice are easier and safer to deal with than say, a raccoon, bear, or deer.

If you get professionals to board up your property, you can rest easy and know your home or business is safe, and that’s the bottom line. Many companies that sort out restoration services will also do everything that they can in order to board up and protect your home or business until they can start the restoration process. You just need to get in touch with them and let them know what sort of help you’ll need to take care of everything related to your home or business

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Raise Capital With Private Investors

If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.

Benefits of raising capital with private investors

1. Funding is not equity-based

First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.

The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.

2. Attracting potential investors is easy

With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.

On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.

These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.

3. Higher visibility

Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.

The Bottom Line

If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.

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